Print & Digital Marketing
Developed a print and digital marketing campaign, Turn Back the Clock, promoting a limited-time offer where customers who sell their vehicle receive a free sell fee rebate, creating urgency through bold messaging and utilizing icons to quickly and simply explain the process, driving engagement and increasing vehicle listings.
Insights
Creating a multi-channel marketing campaign provided valuable insights into maintaining consistency across print, email, and social assets for a cohesive customer experience. Simplifying a complex offer like a sell fee rebate emphasized the importance of clear messaging and intuitive iconography to quickly guide users through the process. Designing animated social content reinforced how motion can capture attention in busy feeds, while creating variations like a “Last Chance” post demonstrated the value of strategic messaging to build urgency and drive engagement across different stages of a campaign.
Scope of Work
Designed a print sales flyer to support in-store and event promotions, featuring bold headlines to create urgency and clear iconography to guide customers through the rebate process. The flyer balanced eye-catching design with concise messaging to quickly communicate the offer details and encourage action.
01
Produced a suite of animated social media assets designed to capture attention and draw users to the post through dynamic motion and bold messaging. Variations were created to support different stages of the campaign, including a "Last Chance" version to create urgency and encourage final participation.
02
Created a series of targeted marketing emails to announce and promote the limited-time offer, utilizing compelling subject lines and clear calls-to-action to drive traffic to the selling platform. Emails were designed with mobile-friendly layouts and integrated campaign visuals to maintain brand consistency and maximize engagement.
03
Branding strategy, website design and development, and social media strategy for a local embroidery company, creating a cohesive digital presence that strengthened brand identity, improved online visibility, and boosted customer engagement across web and social platforms.
Created cohesive branding for a company-hosted golf tournament, including logos, signage, email marketing, and event materials to ensure a polished, consistent, and memorable experience across all touchpoints from digital outreach to on-site visuals.
