Event Marketing
Created cohesive branding for a company-hosted golf tournament, including logos, signage, and promotional materials, ensuring a polished and memorable event experience.
Insights
Designing for a company-hosted golf tournament provided valuable insights into maintaining consistency across logos, signage, and materials for a polished look. Balancing the company’s brand with golf aesthetics ensured the event felt both professional and inviting. Color choices played a key role, with lighter tones keeping materials cooler under tents while creating a bright, refreshing atmosphere. Collaborating with key stakeholders reinforced the importance of aligning design with event goals and sponsorship needs. Navigating print and material considerations highlighted the need for strategic choices to ensure visibility, durability, and overall impact.
Scope of Work
Developed a cohesive visual identity for the tournament, ensuring consistency across all materials. Designed the event logo, signage, scorecards, and promotional assets, balancing the company’s branding with classic golf aesthetics.
01
Created visually engaging email templates to promote the event, ensuring brand alignment and clear messaging. Designed invitations and event reminders with a clean, professional layout to enhance readability and engagement. Integrated sponsor logos and key event details while maintaining a polished and inviting look.
02
Designed on-site materials to elevate the tournament experience, including a branded registration tent, decals, and promotional merchandise such as koozies. Thoughtful color and material choices ensured visibility, durability, and comfort in an outdoor setting.
03
Branding strategy, website design and development, and social media strategy for a local embroidery company, creating a cohesive digital presence that strengthened brand identity, improved online visibility, and boosted customer engagement across web and social platforms.
Developed a comprehensive marketing campaign, "Turn Back the Clock," combining print, motion graphics, and email marketing to promote a limited-time offer where customers who sell their vehicle receive a free sell fee rebate.
