Motion Graphics
Motion graphic for EDealer's product, Guaranteed Offer, a tool designed to simplify the vehicle selling process by providing clients with an instant, guaranteed price. Created motion graphics embedded within web banners to clearly explain the offer process and engage potential sellers through concise, visually compelling storytelling.
Insights
Creating the Guaranteed Offer motion graphic underscored the value of concise storytelling and visual pacing when designing for small-format digital spaces like web banners. Storyboarding the animation sequence reinforced the importance of distilling complex ideas into clear, digestible moments that can be understood at a glance. Developing style frames and animating within tight spatial constraints highlighted how strategic use of brand elements and motion can enhance comprehension and engagement without overwhelming the viewer.
Scope of Work
Created motion graphics for a truck billboard at the Canadian International Auto Show, designed to capture attention and showcase the Cars.ca brand in a high-traffic, on-site environment. The animations were tailored to communicate the platform’s value proposition quickly and effectively to a broad audience.
01
Style frames were developed to define the look and feel of the motion as well as create a rough ideation of how each element would animate. These frames served as static previews of key moments in the animation, aligning visual direction with stakeholder expectations and ensuring consistency across all marketing placements.
02
The final animation brought the concept to life through dynamic transitions and clear visual cues that emphasized the ease and certainty of receiving a guaranteed vehicle offer. Designed specifically for web banner integration, the animation was optimized for clarity, brevity, and responsiveness—effectively capturing viewer attention within seconds.
03
Developed motion graphics, event graphics, and digital marketing assets for Cars.ca, an online car buying platform, with the goal of enhancing brand visibility and driving user engagement across multiple touchpoints. This included eye-catching motion graphics displayed on a truck billboard at the Canadian International Auto Show, designed to capture attention on-site and amplify the brand’s presence in a high-traffic event setting.
Created a motion graphic for EDealer's Web Animation Packs, an add-on feature showcasing micro interactions to enhance user engagement on dealership websites. The project involved storyboarding, style frame design, and animation to highlight the animation catalogue and pricing. The final promo video used dynamic visuals to effectively communicate the value and versatility of the offering, attracting and informing clients through engaging animation.
