Brand & Social Media Strategy | Web Design & Development
Branding strategy and website for a local embroidery company, creating a strong online presence that enhanced visibility and customer engagement.
Insights
Designing a cohesive visual identity reinforced the importance of consistency across all touchpoints to build brand recognition. Developing a responsive website highlighted the need to prioritize mobile users, as they drive significant traffic, especially from social media. The social media strategy demonstrated how well-curated content and thoughtful organization, like branded Instagram stories and a photography guide, can engage customers and strengthen the overall brand experience.
Scope of Work
Developed a cohesive brand identity highlighting custom embroidery, with a stitching-inspired logo, warm color palette, and polished typography. Created logo variations for social media and print materials, including business cards and document templates to be used for a variety of print materials.
01
Designed a user-friendly, responsive website that reflects the brand’s image with a clean layout and subtle micro animations. The site features a categorized portfolio of embroidered work, allowing customers to easily browse services as well as a process page for customers to learn about the intricacies of custom embroidery.
02
Developed a social media strategy to showcase the brand’s embroidery work, including branded Instagram story highlights for the order process and posts featuring customization options. A photography guide was created to maintain consistent visual appeal across all content.
03
Developed a comprehensive marketing campaign, "Turn Back the Clock," combining print, motion graphics, and email marketing to promote a limited-time offer where customers who sell their vehicle receive a free sell fee rebate.
Created cohesive branding for a company-hosted golf tournament, including logos, signage, email marketing, and event materials to ensure a polished, consistent, and memorable experience across all touchpoints from digital outreach to on-site visuals.
