Motion Graphics | Digital & Event Marketing
Developed event graphics and digital marketing assets for Cars.ca, an online car buying platform, aimed at enhancing brand visibility and user engagement. Additionally, produced motion graphics for a truck billboard featured at the Canadian International Auto Show to capture on-site audience attention and amplify brand impact.
Insights
Creating motion graphics for a large-scale truck billboard emphasized the importance of designing for movement and clarity, ensuring key messages are quickly communicated in fast-paced, high-traffic environments. Developing the staircase vinyl wrap for the Vancouver Auto Show reinforced how impactful strategic placement and scale can be in guiding attention and creating memorable brand moments. Crafting digital marketing assets for dealer acquisition highlighted how tailored messaging and platform-specific visuals can effectively drive engagement and conversions when targeting a niche audience.
Scope of Work
Created motion graphics for a truck billboard at the Canadian International Auto Show, designed to capture attention and showcase the Cars.ca brand in a high-traffic, on-site environment. The animations were tailored to communicate the platform’s value proposition quickly and effectively to a broad audience.
01
Designed a large-format vinyl wrap for a staircase at the Vancouver Auto Show, serving as a prominent event graphic to enhance Cars.ca’s visibility and brand presence. The wrap was developed to align with the company’s visual identity and strategically placed to engage attendees as they moved through the venue.
02
Produced a suite of digital marketing assets for Cars.ca, including targeted social media graphics and email visuals aimed at encouraging dealer sign-ups. The content focused on promoting the benefits of listing vehicles on the platform, helping to grow dealer participation and expand inventory.
03
Developed a motion graphic for EDealer's Guaranteed Offer, a tool that streamlines the vehicle selling process by offering clients an instant, guaranteed price. This project involved storyboarding the animation, creating style frames to define the visual direction, and animating the sequence to deliver a clear and engaging explanation of the offer process. The final motion graphics were embedded within web banners to effectively communicate the offer and engage potential sellers through visually compelling, concise storytelling.
Created a motion graphic for EDealer's Web Animation Packs, an add-on feature showcasing micro interactions to enhance user engagement on dealership websites. The project involved storyboarding, style frame design, and animation to highlight the animation catalogue and pricing. The final promo video used dynamic visuals to effectively communicate the value and versatility of the offering, attracting and informing clients through engaging animation.
