Motion Graphics
Motion graphic for EDealer's Web Animation Packs, an add-on feature showcasing a collection of micro interactions designed to enhance user engagement on dealership websites. Created a promo video that highlights the animation catalogue and pricing, using sleek, dynamic visuals to demonstrate the value and versatility of the offering. Designed to inform and attract clients by clearly communicating the benefits through engaging animation.
Insights
Creating the Web Animation Packs promo video highlighted the importance of showcasing variety without sacrificing clarity, especially when presenting a catalogue of features in a short timeframe. Storyboarding this project emphasized the need to balance visual rhythm with informational flow, ensuring each interaction was distinct yet cohesive within the overall sequence. Designing styleframes and animating a wide range of UI behaviors underscored how thoughtful motion design can guide user attention, reinforce branding, and demonstrate functionality in a way that feels intuitive and engaging rather than overwhelming.
Want to showcase your digital features in a way that’s both engaging and easy to understand? I’d be happy to help you bring your product to life with motion graphics that inform, captivate, and connect with your audience.
Scope of Work
The project began with the creation of detailed storyboards to map out the structure and flow of the promo video. Each frame included notes on motion direction, transitions, and accompanying text to ensure a clear and cohesive narrative. This stage provided a visual blueprint and was shared stakeholders for review before moving forward.
01
Styleframes were developed to define the visual tone of the video. These static frames showcased the intended color palette, typography, and layout, all designed to align with EDealer’s brandng. The styleframes ensured visual consistency and served as a reference for the animation phase.
02
The promo video was animated using smooth transitions, motion-driven storytelling, and examples of the micro interactions featured in the animation packs. The final product highlighted the catalogue and pricing in a dynamic, engaging format optimized for digital platforms.
03
Developed a motion graphic for EDealer's Guaranteed Offer, a tool that streamlines the vehicle selling process by offering clients an instant, guaranteed price. This project involved storyboarding the animation, creating style frames to define the visual direction, and animating the sequence to deliver a clear and engaging explanation of the offer process. The final motion graphics were embedded within web banners to effectively communicate the offer and engage potential sellers through visually compelling, concise storytelling.
Developed motion graphics, event graphics, and digital marketing assets for Cars.ca, an online car buying platform, with the goal of enhancing brand visibility and driving user engagement across multiple touchpoints. This included eye-catching motion graphics displayed on a truck billboard at the Canadian International Auto Show, designed to capture attention on-site and amplify the brand’s presence in a high-traffic event setting.