Creative designer with diverse experience in motion graphics, branding, and digital marketing, passionate about innovation and continuous learning.
About
I’m a passionate and detail-oriented designer with experience creating innovative and strategic solutions.
Branding strategy, website design and development, and social media strategy for a local embroidery company, creating a cohesive digital presence that strengthened brand identity, improved online visibility, and boosted customer engagement across web and social platforms.
Developed motion graphics, event graphics, and digital marketing assets for Cars.ca, an online car buying platform, with the goal of enhancing brand visibility and driving user engagement across multiple touchpoints. This included eye-catching motion graphics displayed on a truck billboard at the Canadian International Auto Show, designed to capture attention on-site and amplify the brand’s presence in a high-traffic event setting.
Created cohesive branding for a company-hosted golf tournament, including logos, signage, email marketing, and event materials to ensure a polished, consistent, and memorable experience across all touchpoints from digital outreach to on-site visuals.
Developed a comprehensive marketing campaign, "Turn Back the Clock," combining print, motion graphics, and email marketing to promote a limited-time offer where customers who sell their vehicle receive a free sell fee rebate. The campaign created urgency through bold messaging and dynamic visuals, incorporating icons and motion graphics to clearly explain the process, driving engagement and boosting vehicle listings.
Developed a motion graphic for EDealer's Guaranteed Offer, a tool that streamlines the vehicle selling process by offering clients an instant, guaranteed price. This project involved storyboarding the animation, creating style frames to define the visual direction, and animating the sequence to deliver a clear and engaging explanation of the offer process. The final motion graphics were embedded within web banners to effectively communicate the offer and engage potential sellers through visually compelling, concise storytelling.
Created a motion graphic for EDealer's Web Animation Packs, an add-on feature showcasing micro interactions to enhance user engagement on dealership websites. The project involved storyboarding, style frame design, and animation to highlight the animation catalogue and pricing. The final promo video used dynamic visuals to effectively communicate the value and versatility of the offering, attracting and informing clients through engaging animation.
Experience creating branding materials and adhering to brand guidelines to ensure consistency across all creatives.
Well versed in designing marketing creatives that span digital, print, and event marketing, crafting visually engaging materials.
Strong skills in motion graphics and video editing, creating dynamic visuals that capture attention and effectively communicate messages.
Experience in no-code web development, creating visually engaging websites, web banners, and overlays using intuitive platforms.
EBlock
Feb 2024 – Current
Produced high-quality graphic content for multi-channel marketing initiatives, ensuring brand consistency across all communications. I contributed to refining messaging and visuals based on A/B testing results, and developed visual concepts for digital, print, and display materials for promotional events.
EDealer
Feb 2022 – Feb 2024
Along with my previous responsibilities, I led the development of internal guidelines and workflow techniques to improve productivity, shorten turnaround times, and enhance brand compliance among designers. Additionally, I introduced the use of After Effects for internal tasks and contributed to researching and developing a proposal for offering motion-based creatives to clients.
EDealer
Feb 2021 – Feb 2022
Created marketing materials like web banners, overlays, and pop-ups for major automotive brands such as Honda, Toyota, Stellantis, Ford, and independent dealers, as well as designing custom animated display ads in HTML5 and video formats to drive site traffic from social platforms. With a strong understanding of brand compliance, I ensured all materials aligned with established guidelines and maintain consistency across platforms.
Apr 2020 – Current
Created various design assets for contracted work, including logo and website design, video editing, print materials, and digital banners. Notable projects include designing a logo and website for an embroidery company, boosting revenue and visibility, and leading design for digital and print marketing campaigns for Ajax Pickering Ringette Association, which resulted in a 55% increase in social media engagement in 2021.
